CONTENT

VP, CONTENT STRATEGY
EDELMAN
(2016)

  • Led Content Strategy, Content Marketing and Audience Development for marquee B2B, Saas and fintech clients.
  • Created and led GTM, Amplification and Communications strategies and campaigns.
  • Worked with Intelligence and Analytics on quantitative research and qualitative analysis for growth and engagement campaigns. 
  • Devised research-driven audience insights and engagement planning.
  • Developed influencers, digital publications, and multi-channel content marketing strategies.
  • Created Best Practices for Digital Content, Social Media and Visual Storytelling for the content studio and content marketing team.
  • Developed digital publications, audience development, influencer and multi-channel content strategy and campaigns for consumer brands.
  • Developed content marketing, product marketing, enablement materials, partner marketing campaigns, thought leaderships and narratives for B2B, Saas and fintech clients.

HEAD OF EUROPE, iBooks
APPLE
(2013)

  • Managed business, merchandising, global iTunes promotions, editorial and content marketing.
  • Developed and drove new editorial and content marketing strategy for four regions and 12 markets in Europe.
  • Drove GTM, editorial and consumer marketing based on data insights, impact of industry trends and sales forecasting.
  • Led content acquisition and marketing partnerships with publishers, authors, retail and strategic partners.
  • Presented strategic direction and business status to board of business heads.

EDITORIAL DIRECTOR, NOOK
BARNES&NOBLE.COM
(2010-2012)

  • Managed digital product, analytics, merchandising, content marketing, email marketing and editorial.
  • Presented strategic direction, consumer insights, forecasting and business status to C-suite and international markets.
  • Launched and managed global go-to-market strategy and distribution, retail and publisher partnerships.
  • Managed relations with international media, government agencies, trade shows and distributors.
  • Led content acquisition, development and content programs with top-selling authors and publishers
  • Managed relations and presentations with publishers, press, cultural agencies and conferences.

SENIOR EDITOR
ELLE
(1997-2001)

  • Edited/Managed staff writers and contributors.
  • Sat on the editorial board deciding on editorial calendar and content planning.
  • Wrote columns and investigative reporting.
  • Sat on digital transition team.
CREATIVE PRODUCER
MTV
(1997-1999) 

  • Created, wrote, directed and produced animations for the Latin American and Asian feeds.
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