CONTENT LEAD

HEAD OF EUROPE, iBooks
APPLE

(2013)

  • Managed business, merchandising, promotions and editorial marketing across Europe.
  • Managed relations with publishers, authors and strategic partners.
  • Developed and led new editorial strategy for Europe.
  • Led negotiations for content acquisition.
  • Established and led promotional, operational and marketing strategies.

EDITORIAL DIRECTOR, International Digital Content, Nook
BARNES&NOBLE.COM

(2010-2012)

  • Established strategic direction, recruited team, managed product, promotions, content marketing and editorial.
  • Managed relations with publishers, content creators, retail and other strategic partners across EMEA, LATAM, Asia.
  • Managed go-to-market strategy and global distribution partnerships.
  • Led content acquisition, distribution, and marketing negotiations and partnerships.
  • Led relations with retail and content development with top-selling authors and publishers.
  • Represented Nook Media in international conferences and with the media.
SENIOR EDITOR
ELLE  

(1997-2000)

  • Edited/Managed staff writers and contributors.
  • Sat on the editorial board in charge of planning and content development.
  • Wrote columns and investigative reporting (articles published in Elle France).

CREATIVE PRODUCER
MTV
(1997-1999) 

  • Created, wrote, directed and produced animations for the Latin American and Asian feeds.

DIGITAL PROJECTS  AND NEW BUSINESS
GRUPO CLARIN
(1996-1997)

  • New Media Specialist working on digital and new media product development and content strategy at the largest multimedia group in Argentina

EDITOR, WRITER AND PRODUCER
(1995-2003)

  • Senior Editor, Obsidiana.com | Buenos Aires, NY, Miami, Mexico, Sao Paulo (1999-2000)
  • Writer and Reporter, Clarín, Argentine newspaper circulation 2M+ (1994-2003)
  • Editor + Writer, La Nación newspaper | Críticas Magazine | La Mano (1995-2003)
  • Copywriter, The Concept Farm | Meredith Corp Hispanic Ventures | Ketchum Argentina (1997- 2003)

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