CONTENT LEAD

HEAD OF EUROPE, iBooks
iTunes, APPLE

(2013)

  • Managed business, merchandising, promotions and editorial marketing across Europe.
  • Managed relations with publishers, authors and strategic partners.
  • Developed and led new editorial strategy for Europe.
  • Led negotiations for content acquisition.
  • Established and led promotional, operational and marketing strategies.

EDITORIAL DIRECTOR, International Digital Content, Nook
BARNES&NOBLE.COM

(2010-2012)

  • Managed product, merchandising, promotions, and editorial.
  • Managed relations with publishers, authors and strategic partners in Europe, Latam, Asia.
  • Managed international go-to-market strategy and partnerships towards global distribution of content and devices.
  • Led contract negotiations for international content acquisition and distribution.
  • Led development of exclusive content with top-selling authors like Paulo Coelho.
  • Represented Nook Media in international conferences and with the media.
SENIOR EDITOR
ELLE  

(1997-2000)

  • Edited/Managed staff writers and contributors.
  • Sat on the editorial board in charge of planning and content development.
  • Wrote columns and investigative reporting (articles published in Elle France).

CREATIVE PRODUCER
MTV
(1997-1999) 

  • Created, wrote, directed and produced animations for the Latin American and Asian feeds.

DIGITAL PROJECTS  AND NEW BUSINESS
GRUPO CLARIN
(1996-1997)

  • New Media Specialist working on digital and new media product development and content strategy at the largest multimedia group in Argentina

EDITOR, WRITER AND PRODUCER
(1995-2003)

  • SeniorEditor, Obsidiana.com | Buenos Aires, NY, Miami, Mexico, Sao Paulo (1999-2000)
  • Writer and Reporter, Clarín, Argentine newspaper circulation 2M+ (1994-2003)
  • Editor + Writer, La Nación newspaper | Críticas Magazine | La Mano (1995-2003)
  • Copywriter, The Concept Farm | Meredith Corp Hispanic Ventures | Ketchum Argentina (1997- 2003)

 


 

Brooklyn, New YorkLinkedIn | Contact