HEAD OF EUROPE, iBooks
APPLE
(2013)
- Managed business, merchandising, promotions and editorial marketing across Europe.
- Managed relations with publishers, authors and strategic partners.
- Developed and led new editorial strategy for Europe.
- Led negotiations for content acquisition.
- Established and led promotional, operational and marketing strategies.
EDITORIAL DIRECTOR, International Digital Content, Nook
BARNES&NOBLE.COM
(2010-2012)
- Established strategic direction, recruited team, managed product, promotions, content marketing and editorial.
- Managed relations with publishers, content creators, retail and other strategic partners across EMEA, LATAM, Asia.
- Managed go-to-market strategy and global distribution partnerships.
- Led content acquisition, distribution, and marketing negotiations and partnerships.
- Led relations with retail and content development with top-selling authors and publishers.
- Represented Nook Media in international conferences and with the media.
ELLE
(1997-2000)
- Edited/Managed staff writers and contributors.
- Sat on the editorial board in charge of planning and content development.
- Wrote columns and investigative reporting (articles published in Elle France).
CREATIVE PRODUCER
MTV
(1997-1999)
- Created, wrote, directed and produced animations for the Latin American and Asian feeds.
DIGITAL PROJECTS AND NEW BUSINESS
GRUPO CLARIN
(1996-1997)
- New Media Specialist working on digital and new media product development and content strategy at the largest multimedia group in Argentina
EDITOR, WRITER AND PRODUCER
(1995-2003)
- Senior Editor, Obsidiana.com | Buenos Aires, NY, Miami, Mexico, Sao Paulo (1999-2000)
- Writer and Reporter, Clarín, Argentine newspaper circulation 2M+ (1994-2003)
- Editor + Writer, La Nación newspaper | Críticas Magazine | La Mano (1995-2003)
- Copywriter, The Concept Farm | Meredith Corp Hispanic Ventures | Ketchum Argentina (1997- 2003)
