CONTENT LEAD

HEAD OF EUROPE, iBooks
APPLE
(2013)

  • Managed business, merchandising, global iTunes promotions, editorial and content marketing.
  • Developed and drove new editorial and content marketing strategy for four regions and 12 markets in Europe.
  • Drove GTM, editorial and consumer marketing based on data insights, impact of industry trends and sales forecasting.
  • Led content acquisition and marketing partnerships with publishers, authors, retail and strategic partners.
  • Presented strategic direction and business status to board of business heads.

EDITORIAL DIRECTOR, NOOK
BARNES&NOBLE.COM
(2010-2012)

  • Managed digital product, analytics, merchandising, content marketing, email marketing and editorial.
  • Presented strategic direction, consumer insights, forecasting and business status to C-suite and international markets.
  • Launched and managed global go-to-market strategy and distribution, retail and publisher partnerships.
  • Managed relations with international media, government agencies, trade shows and distributors.
  • Led content acquisition, development and content programs with top-selling authors and publishers
  • Managed relations and presentations with publishers, press, cultural agencies and conferences.

SENIOR EDITOR
ELLE
(1997-2001)

  • Edited/Managed staff writers and contributors.
  • Sat on the editorial board deciding on editorial calendar and content planning.
  • Wrote columns and investigative reporting.
  • Sat on digital transition team.
CREATIVE PRODUCER
MTV
(1997-1999) 

  • Created, wrote, directed and produced animations for the Latin American and Asian feeds.

NEW MEDIA STRATEGY
GRUPO CLARIN
(1996-1997)

  • Digital and new media product and content strategy at the largest multimedia group in Argentina.

EDITOR, WRITER AND PRODUCER
(1995-2003)

  • Senior Editor, Obsidiana.com, digital media startup | Buenos Aires, NY, Miami, Mexico, Sao Paulo (1999-2000)
  • Writer and Reporter, Clarín, Argentine newspaper circulation 2M+ (1994-2003)
  • Editor + Writer, La Nación newspaper | Críticas Magazine | La Mano (1995-2003)
  • Copywriter, The Concept Farm | Meredith Corp Hispanic Ventures | Ketchum Argentina (1997- 2003)
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