STRATEGY LEAD

MARKETING STRATEGY, PRODUCT MARKETING, PARTNERSHIPS, CONTENT MARKETING AND PUBLISHING STRATEGY
(2018-PRESENT)

I help publishers, brands, agencies, established companies and startups develop, optimize and amplify services, products and digital ecosystems. Assignments have included:

  • GE: Data-driven content strategy, audience development, amplification and communications, thought leadership, digital and social media strategy.
  • Red Hat: Collab with global product, technical and partners enablement discovery strategy, content and product marketing.
  • Mars: Branded content, communications, content marketing, thought leadership, digital strategy.
  • ADP: Competitive analysis, data-driven personas, GTM, audience development, product marketing, enablement content, branded content and B2B digital multi-channel strategy. 
  • Blacture: Content and editorial strategy for Pras Michel’s digital media startup @ Barbarian.
  • Hola Magazine: Digital content strategy, data insights, audience development, subscription base growth, workshops with publisher and editorial teams.
  • Flex: Partner marketing, thought leadership, communications, content strategy, publications and B2B audience development for IoT engineering, manufacturing and logistics. 
  • Infor: Communications, content, audience and content strategy for B2B campaigns.
  • IpSoft: GTM, B2B thought leadership, product marketing, communications strategy, branded content, amplification / audience development.
  • Kitt Allan: Product manager for digital product and social launch of a fashion e-commerce startup.
  • TGR: Content + Editorial Strategy, Visual Storytelling, and UX strategies for Tiger Woods brand.
  • Shire: Research-driven competitive analysis, GTM, product marketing, communications, B2B experiential and enablement strategy for biotech startup.


STRATEGY DIRECTOR, SOCIAL MEDIA AND EXPERIENTIAL
WPP’s Hudson Rouge

(2017)

  • Led Social Media, Experiential, Social and Influencer Marketing Strategy for Ford’s luxury brand Lincoln.
  • Run multi-channel roadmap, social, content, branded content, UGC strategy and content marketing programs.
  • Established competitive landscape, social marketing programs, KPIs and analytics to collapse the social funnel.
  • Led C-suite partnership with Facebook and supported strategic partnerships towards joint content marketing programs.
  • Reported to Global CSO leading strategic roadmap, social media, social brand and content marketing.


VP, CONTENT STRATEGY
EDELMAN
(2016)

  • Led Content Strategy, Content Marketing and Audience Development for marquee B2B, Saas and fintech clients.
  • Created and led GTM, Amplification and Communications strategies and campaigns.
  • Worked with Intelligence and Analytics on quantitative research and qualitative analysis for growth and engagement campaigns. 
  • Devised research-driven audience insights and engagement planning.
  • Developed influencers, digital publications, and multi-channel content marketing strategies.
  • Created Best Practices for Digital Content, Social Media and Visual Storytelling for the content studio and content marketing team.
  • Developed digital publications, audience development, influencer and multi-channel content strategy and campaigns for consumer brands.
  • Developed content marketing, product marketing, enablement materials, partner marketing campaigns, thought leaderships and narratives for B2B, Saas and fintech clients.
 

Brooklyn, New YorkLinkedIn | Contact