STRATEGY LEAD

GROWTH STRATEGY LEAD
Freelance

(2014- Now)

Working with content studios, research, marketing, creative, editorial, and tech teams, I help publishers, brands, and startups, develop, optimize, UX and amplify digital content and ecosystems with focus on audience development, social engagement, consumer and user base growth. Assignments have included:

  • GE: Developed data-driven audience development, communications, digital and social amplification strategy.
  • Mars: Devised content, growth, thought leadership, and digital strategies for communications campaigns
  • Hola Magazine US: Digital content and audience development strategy, workshops with publisher’s and editorial teams
  • ADP: Designed data-driven personas, audience, content and digital multi-channel strategy for B2B campaigns
  • Infor: Devised communications, content, audience and content strategy for B2B campaigns
  • IpSoft: Devised thought leadership, marketing, communications, content, audience strategy
  • Kitt Allan: Product-managed the web, digital and social launch of a fashion e-commerce startup
  • Tiger Woods’ TGR: Devised Content, Editorial Strategy, Visual Storytelling, and UX strategies
  • Shire: Devised research-driven marketing, communications, experiential and social engagement strategies
  • Home Goods: Created personas, influencers and social digital video strategy


STRATEGY DIRECTOR, SOCIAL MEDIA AND EXPERIENTIAL
WPP’s Hudson Rouge

(2017)

  • Led Social Media, Experiential, and Influencer Strategy for Ford Motor’s Lincoln
  • Developed Best Practices and Branded Content Strategy for media partnerships
  • Led strategy for social media channels
  • Led C-suite partnership with Facebook and Instagram
  • Reported to the Global Chief Strategy Officer
  • Partnered with Paid Media, International, Creative, Analytics, Brand, Editorial, and Community teams


VP, CONTENT STRATEGY
EDELMAN
(2016)

  • Led Content Strategy and Audience Development for marquee clients in the Creative Network
  • Created Best Practices for Digital Content, Audience Development, and Visual Storytelling for the content marketing Collaborative Journalism team
  • Devised research-driven audience insights and engagement planning
  • Developed audience growth, influencers, and multi-channel content strategy

Brooklyn, New YorkLinkedIn | Contact