GROWTH STRATEGY LEAD
Freelance
(2014/2018)
Working with content studios, research, marketing, creative, editorial, and tech teams, I help publishers, brands, and startups, develop, optimize, UX and amplify digital content and ecosystems with focus on audience development, social engagement, consumer and user base growth. Assignments have included:
- GE: Data-driven audience development, communications, digital and social amplification strategy.
- Mars: Content, growth, thought leadership, and digital strategies for communications campaigns
- Hola Magazine: Digital content and audience development strategy, workshops with publisher’s and editorial teams
- Blacture: Content and editorial strategy for Pras Michel’s digital media startup @ Barbarian
- ADP: Data-driven personas, audience, content and digital multi-channel strategy for B2B campaigns
- Infor: Communications, content, audience and content strategy for B2B campaigns
- IpSoft: Thought leadership, marketing, communications, content, and audience strategy
- Kitt Allan: Product-managed the web, digital and social launch of a fashion e-commerce startup
- Tiger Woods’ TGR: Content, Editorial Strategy, Visual Storytelling, and UX strategies
- Shire: Research-driven marketing, communications, experiential and social engagement strategies
- Home Goods: Personas, influencers and social digital video strategy
STRATEGY DIRECTOR, SOCIAL MEDIA AND EXPERIENTIAL
WPP’s Hudson Rouge
(2017)
- Led Social Media, Experiential, and Influencer Strategy for Ford Motor’s Lincoln
- Developed Best Practices and Branded Content Strategy for media partnerships
- Led strategy for social media channels
- Led C-suite partnership with Facebook and Instagram
- Reported to the Global Chief Strategy Officer
- Partnered with Paid Media, International, Creative, Analytics, Brand, Editorial, and Community teams
VP, CONTENT STRATEGY
EDELMAN
(2016)
- Led Content Strategy and Audience Development for marquee clients in the Creative Network
- Created Best Practices for Digital Content, Audience Development, and Visual Storytelling for the content marketing Collaborative Journalism team
- Devised research-driven audience insights and engagement planning
- Developed audience growth, influencers, and multi-channel content strategy
