CONTENT STRATEGY, PRODUCT MARKETING, CONTENT MARKETING, DIGITAL MARKETING, DIGITAL MEDIA AND PUBLISHING STRATEGY
(2018-PRESENT)
Working with agencies, content studios, research, analytics, marketing, product, creative, business and tech teams, I help publishers, brands, and startups, develop, optimize and amplify services, products and digital ecosystems with focus on audience development, social engagement, consumer and user base growth. Assignments have included:
- GE: Data-driven audience development, amplification and communications strategy, thought leadership, digital and social strategy.
- Mars: Branded content, growth, thought leadership, and digital strategy for communications campaigns.
- ADP: Data-driven personas, audience development, product marketing, branded content and B2B digital multi-channel strategy.
- Blacture: Content and editorial strategy for Pras Michel’s digital media startup @ Barbarian.
- Hola Magazine: Digital content and audience development strategy, workshops with publisher’s and editorial teams.
- Flex: Audience development, multi-channel comms + content strategy for IoT engineering, manufacturing and logistics.
- Infor: Communications, content, audience and content strategy for B2B campaigns.
- IpSoft: B2B thought leadership, product marketing, communications strategy, branded content, audience development.
- Kitt Allan: Product manager for digital product and social launch of a fashion e-commerce startup.
- TGR: Content + Editorial Strategy, Visual Storytelling, and UX strategies for Tiger Woods brand.
- Shire: Research-driven marketing, communications strategy, though leadership, experiential and B2B engagement strategy for biotech startup.
STRATEGY DIRECTOR, SOCIAL MEDIA AND EXPERIENTIAL
WPP’s Hudson Rouge
(2017)
- Led Social Media, Experiential, Social and Influencer Marketing Strategy for Ford’s luxury brand Lincoln.
- Run multi-channel roadmap, social, content, branded and user-generated strategy and content marketing programs.
- Established competitive landscape, social marketing programs, KPIs and analytics to collapse the social funnel.
- Led C-suite partnership with Facebook and supported strategic partnerships towards joint content marketing programs.
- Reported to Global CSO leading strategic roadmap, social media, social brand and content marketing.
- Partnered with Paid Media, International, Business, Tech, Creative and Community teams.
VP, CONTENT STRATEGY
EDELMAN
(2016)
- Led Content Strategy, Content Marketing, mult-channel Communications Strategy and Audience Development for marquee clients.
- Worked with Intelligence on quantitative research and qualitative analysis for growth and engagement campaigns.
- Devised research-driven audience insights and engagement planning
- Developed influencers, digital publications, and multi-channel content marketing strategies
- Created Best Practices for Digital Content Strategy, Audience Development, and Visual Storytelling for the content studio and content marketing team
- Developed digital publications, audience growth, influencers, multi-channel content strategy, and product marketing for consumer brands and B2B Saas clients.
