CONTENT STRATEGY, BRAND AMPLIFICATION, PRODUCT MARKETING, PRODUCT STRATEGY, DIGITAL MARKETING, GROWTH
(2014/2018)
Working with agencies, content studios, research, marketing, creative, editorial, and tech teams, I help publishers, brands, and startups, develop, optimize, UX and amplify digital content and ecosystems with focus on audience development, social engagement, consumer and user base growth. Assignments have included:
- GE: Data-driven audience development, amplification and communications strategy, thought leadership, digital and social strategy.
- Mars: Branded content, growth, thought leadership, and digital strategy for communications campaigns.
- ADP: Data-driven personas, audience development, product marketing, branded content and B2B digital multi-channel strategy.
- Blacture: Content and editorial strategy for Pras Michel’s digital media startup @ Barbarian.
- Hola Magazine: Digital content and audience development strategy, workshops with publisher’s and editorial teams.
- Infor: Communications, content, audience and content strategy for B2B campaigns.
- IpSoft: B2B thought leadership, product marketing, communications strategy, branded content, audience development.
- Kitt Allan: Product manager for digital and social launch of a fashion e-commerce startup.
- Tiger Woods’ TGR: Content, Editorial Strategy, Visual Storytelling, and UX strategies.
- Shire: Research-driven marketing, communications strategy, though leadership, experiential and B2B engagement strategy.
STRATEGY DIRECTOR, SOCIAL MEDIA AND EXPERIENTIAL
WPP’s Hudson Rouge
(2017)
- Led Social Media, Experiential, and Influencer Strategy for Ford Motor’s Lincoln
- Developed Best Practices and Branded Content Strategy for media partnerships
- Led strategy for social media channels
- Led C-suite partnership with Facebook and Instagram
- Reported to the Global Chief Strategy Officer
- Partnered with Paid Media, International, Creative, Analytics, Brand, Editorial, and Community teams
VP, CONTENT STRATEGY
EDELMAN
(2016)
- Led Content Strategy and Audience Development for marquee clients in the Creative Network
- Created Best Practices for Digital Content Strategy, Audience Development, and Visual Storytelling for the content studio and content marketing team
- Devised research-driven audience insights and engagement planning
- Developed audience growth, influencers, multi-channel content strategy, and product marketing for both consumer brands and B2B Saas clients
