PRODUCT

PRODUCT, MERCHANDISING, AND CONTENT LEAD – WEB, BOOKS, EBOOKS, NOOK BARNES&NOBLE.COM
(2003—2010)

Managed Product, Buying and Merchandising for International, Digital, Books, eBooks, Nonfiction
Print-to-digital and e-reading development, product, merchandising, editorial and partnerships lead
Managed B2C, affiliate programs and B2B, consumer insights, expense management and reporting
Product managed SEO and customer centric experience optimization to drive sales, conversion and retention growth delivering up to 40% increase on search effectiveness and over 20% sales on key categories.
Launched and managed web and mobile app campaigns, merchandising, email marketing and collections.
Identified consumer, search and sales trends affecting SEO, SEM traffic, customer journey and experience.
Managed buying and forecasting and presented consumer insights, analytics and sales reports.
Negotiated and managed partnerships with publishers in the US and globally
Managed relations and presentations with press, content creators and cultural agencies in the Americas and Europe.
Established technical specs, sales targets and timing for merchandising automation and KPIs for marketing operations.
Supported recruiting and vendor partnership drives to evaluate technical skills, cost effective tools and vendors.