PRODUCT LEAD

PRODUCT LEAD, MERCHANDISING, EDITORIAL AND BUSINESS MANAGER
BARNES&NOBLE.COM
(2003—2010)

  • Managed Product, Buying and Merchandising for International, Digital, Books, eBooks, Nonfiction
  • Print-to-digital and e-reading development, product, merchandising, editorial and partnerships lead
  • Managed B2C, affiliate programs and B2B, consumer insights, expense management and reporting
  • Product managed SEO and customer centric experience optimization to drive sales, conversion and retention growth delivering up to 40% increase on search effectiveness and over 20% sales on key categories.
  • Launched and managed web and mobile app campaigns, merchandising, email marketing and collections.
  • Identified consumer, search and sales trends affecting SEO, SEM traffic, customer journey and experience.
  • Managed buying and forecasting and presented consumer insights, analytics and sales reports.
  • Negotiated and managed partnerships with publishers in the US and globally
  • Managed relations and presentations with press, content creators and cultural agencies in the Americas and Europe.
  • Established technical specs, sales targets and timing for merchandising automation and KPIs for marketing operations.
  • Supported recruiting and vendor partnership drives to evaluate technical skills, cost effective tools and vendors.

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