WHERE I COME FROM
A senior publishing, content strategy, content marketing, product marketing and marketing strategy creature, I bring solid experience delivering content, consumer brands, tech products, Saas and B2B to large global targets. I’ve negotiated and managed strategic partnerships, led cross-functional matrixed teams, content development, acquisition and distribution, as well as user- and customer-centric product experience optimization. I’ve been an editor at ELLE and a creative producer at MTV, spent time in the digital media startup world, and worked in e-commerce as Product Manager, Editor and Merchandising Lead at Barnes&Noble.com. As Editorial Director for Nook and Head of Europe, iBooks at Apple I managed publishing, content, go-to-market strategy, marketing, acquisition, distribution, strategy and partnerships with hundreds of publishers in the U.S., the Americas and EMEA. As Strategy Director, Social Media at WPP, VP Content Strategy at Edelman and freelance strategy lead, I’ve focused on content marketing, audience development and consumer base growth, devised product marketing, messaging, brand positioning, thought leadership, editorial, social media, growth and engagement strategies partnering with publishers from the NYT to Condé Nast, digital platforms like Google or YouTube and social channels such as Instagram and Facebook for among others Ford, ADP and GE.
WHAT I DO
- Devise and develop digital / social content strategies and editorial brands supported by data insights, landscape and competitors analysis and, in dream projects, primary and secondary qualitative and quantitative research.
- Collapse the digital / social funnel to move brands and products from awareness to conversion and from growth to retention.
- Strategy and development of product marketing and content marketing to support B2B business development and B2C sales and adoption growth.
- Develop multi channel consumer brand content marketing and digital strategies that foster and support brand positioning, amplification and revenue growth.
An organism that expands, contracts, morphs, iterates, and permeates physical, digital, solid, and conceptual entities, objects, ecosystems, and creatures.
Cities, towns, buildings, and spaces organized by taxonomies and connected by paths. If the navigation isn’t intuitive, it needs to change (or it becomes a labyrinth).
USER a.k.a. AUDIENCE a.k.a CONSUMER
The center, target, and focus of a healthy and functional ecosystem.
The perfect beginning. Or so we think. We’ll know better when we develop it.
I love beauty with a purpose, even if the purpose is to be beautiful.
I pursue elegance in ecosystem behavior.
I believe in editorial talent, intelligent design (of the human kind), and smart code.
METHODS AND MANNERS
Yale Publishing Course, Advisor and Lecturer (2011-2013).