I’m a digital media strategy and growth creature with an open mind, a love for data, and solid experience delivering content, products and services to large targets. As Strategy Director at WPP’s Hudson Rouge, VP Content Strategy at Edelman and freelance strategy lead, I’ve focused on audience development, consumer and user base expansion, devised successful multi-channel campaigns, content and social engagement strategies and managed partnerships with digital and social media platforms for among others Ford Motor, ADP, Infor, Mars and GE. My background is in media and communications. I started as an editor at ELLE and a creative producer for animations at MTV, spent a year in the digital media startup world, and switched into e-commerce as Product and Merchandising lead for Books and eBooks at Barnes&Noble.com. As Editorial Director for Barnes & Noble’s Nook and Head of Europe at Apple’s iBooks, I managed business development, go-to-market strategy, content acquisition, distribution and marketing partnerships with hundreds of publishing and media companies in the U.S., the Americas and EMEA.
An organism that expands, contracts, morphs, iterates, and permeates physical, digital, solid, and conceptual entities, objects, ecosystems, and creatures.
Cities, towns, buildings, and spaces organized by taxonomies and connected by paths. If the navigation isn’t intuitive, it needs to change (or it becomes a labyrinth).
USER a.k.a. AUDIENCE a.k.a CONSUMER
The center, target, and focus of a healthy and functional ecosystem.
The perfect beginning. Or so we think. We’ll know better when we develop it.
I love beauty with a purpose, even if the purpose is to be beautiful.
I pursue elegance in ecosystem behavior.
I believe in editorial talent, intelligent design (of the human kind), and smart code.
METHODS AND MANNERS
Yale Publishing Course, Advisor and Lecturer (2011-2013).