I’m a senior digital media marketing and growth strategy creature with an open mind, a love for data, a knack for understanding how things work and how to make them better, and solid experience delivering great content, products and services to large targets. I started in content development as a Senior Editor during the digital transition at ELLE and a Creative Producer for animations at MTV. Switched into content as product and e-commerce as Product and Merchandising Lead, Buyer and Manager for Books, eBooks and Nook at Barnes&Noble.com. Managed business development, publishing and hundreds of content acquisition, distribution and marketing partnerships in the Americas and EMEA as Editorial Director for Barnes & Noble’s Nook and Head of Europe at Apple’s iBooks. As Strategy Director for Social Media, Experiential and Influencers at WPP‘s Hudson Rouge and VP Content Strategy at Edelman, I’ve focused on Growth — audience, consumer and user base expansion — and devised successful engagement strategies for among others Ford Motor, ADP, Infor, Mars and GE.
An organism that expands, contracts, morphs, iterates, and permeates physical, digital, solid, and conceptual entities, objects, ecosystems, and creatures.
Cities, towns, buildings, and spaces organized by taxonomies and connected by paths. If the navigation isn’t intuitive, it needs to change (or it becomes a labyrinth).
USER a.k.a. AUDIENCE a.k.a CONSUMER
The center, target, and focus of a healthy and functional ecosystem.
The perfect beginning. Or so we think. We’ll know better when we develop it.
I love beauty with a purpose, even if the purpose is to be beautiful.
I pursue elegance in ecosystem behavior.
I believe in editorial talent, intelligent design (of the human kind), and smart code.