As an independent Strategy Lead, Strategy Director at Hudson Rouge and VP Content Strategy at Edelman, I’ve devised successful growth, social, engagement and audience development strategies for among others Ford Motor, ADP, Tiger Woods, Mars, and GE.
An expert in digital media, publishing, content, partnerships, and product, I’ve been Head of Europe at Apple’s iBooks, Editorial Director and Product Lead at Barnes&Noble.com, Senior Editor at ELLE, and Creative Producer at MTV.
I started in content development, switched into content marketing, delved into e-commerce product, led high-stakes negotiations and partnerships, and became a 360 strategist with an open mind, a love for data, a knack for understanding how things work and how to make them better, and a passion for delivering great content, products and services to more people.
In the last few years, I’ve focused on Growth — audience development, engagement, consumer and user base — in social media and across the digital ecosystem.
An organism that expands, contracts, morphs, iterates, and permeates physical, digital, solid, and conceptual entities, objects, ecosystems, and creatures.
Cities, towns, buildings, and spaces organized by taxonomies and connected by paths. If the navigation isn’t intuitive, it needs to change (or it becomes a labyrinth).
USER a.k.a. AUDIENCE a.k.a CONSUMER
The center, target, and focus of a healthy and functional ecosystem.
The perfect beginning. Or so we think. We’ll know better when we develop it.
I love beauty with a purpose, even if the purpose is to be beautiful.
I pursue elegance in ecosystem behavior.
I believe in editorial talent, intelligent design (of the human kind), and smart code.