WHERE I COME FROM
A senior digital media, marketing strategy and partnerships creature, I bring solid experience delivering content, products and services to large global consumer and B2B targets. I’ve managed partnerships and led multi-disciplinary matrixed teams towards brand equity growth and amplification, content acquisition and development, and customer-centric experience optimization. Have been an editor at ELLE and a creative producer at MTV, spent time in the digital media startup world, and worked in e-commerce as Product Manager and Merchandising Lead at Barnes&Noble.com. As Editorial Director for Nook and Head of Europe, iBooks at Apple I managed business development, go-to-market strategy, content acquisition, distribution and marketing partnerships with hundreds of digital publishers and media companies in the U.S., the Americas and EMEA. As Strategy Director at WPP’s Hudson Rouge, VP Content Strategy at Edelman and freelance strategy lead, I’ve focused on audience, consumer and user base growth, devised branded content, thought leadership, editorial, digital and engagement strategies partnering with media from the NYT to Condé Nast, digital platforms like Google, and social channels such as Instagram, YouTube and LinkedIn for among others Ford, GE, iPSoft.
WHAT I DO
- Devise and develop digital / social content strategies and editorial brands supported by data insights, landscape and competitors analysis and, in dream projects, primary and secondary qualitative and quantitative research
- Collapse the digital / social funnel to move brands and products from awareness to conversion and from growth to retention
- Create product marketing materials and content marketing strategies to support B2B business development and B2C sales and adoption growth
- Develop multi channel consumer brand content marketing and digital strategies that foster and support brand positioning, amplification and revenue growth.
An organism that expands, contracts, morphs, iterates, and permeates physical, digital, solid, and conceptual entities, objects, ecosystems, and creatures.
Cities, towns, buildings, and spaces organized by taxonomies and connected by paths. If the navigation isn’t intuitive, it needs to change (or it becomes a labyrinth).
USER a.k.a. AUDIENCE a.k.a CONSUMER
The center, target, and focus of a healthy and functional ecosystem.
The perfect beginning. Or so we think. We’ll know better when we develop it.
I love beauty with a purpose, even if the purpose is to be beautiful.
I pursue elegance in ecosystem behavior.
I believe in editorial talent, intelligent design (of the human kind), and smart code.
METHODS AND MANNERS
Yale Publishing Course, Advisor and Lecturer (2011-2013).