PRODUCT MARKETING

DIRECTOR OF PRODUCT MARKETING
DATAMINR
(07/2022-PRESENT)

  • Lead global messaging, positioning, and PMM for go-to-market, partnerships and integrations with ISVs, platforms, and GSIs at the leading AI / machine learning data platform detecting in real time the earliest signals of high-impact events and emerging risks for cybersecurity, corporate risk, brand and reputation, newsrooms, business intelligence, and AI for good.
  • Develop value proposition, JVP, use cases, buyer personas, and competitive analysis.
  • Lead sales enablement content development and knowledge sharing for integrated products for sales, SDRs, BDMs, marketing, and channel, reselling and co-selling partners.
  • Direct messaging and development of market-facing assets for integrations and partnerships.
  • Drive alignment and knowledge sharing with product, business development, strategy, sales, enablement, CSM, business, and marketing teams for global enterprise.

DIRECTOR OF PRODUCT MARKETING
NACELLE
(01/2022-05/2022)

  • Led and own GTM, competitive analysis, positioning, messaging, market and customer strategy, content strategy and development, demand generation and sales enablement, thought leadership.
  • Managed relations with analysts, press, industry movers, vendors and contributors, as well as internal alignment and knowledge sharing with product, sales, demand generation, and the C-suite.

GLOBAL SENIOR PRODUCT MARKETING LEAD, B2B RESEARCH
WILEY
(2019-2021)

  • Lead global GTM, brand, content and creative strategy for science research products, programs and platforms.
  • Develop positioning, messaging, thought leadership, advocacy program, buyer and user funnel strategies.
  • Lead strategy, creative and development for campaigns, sales enablement and collateral.
  • Partner externally with scientific societies and universities for launches, marketing, messaging, brand and content development.
  • Align internally with global B2B Research Product, Sales, Communications, Customer Success and Field leads and teams.
  • Manage creative and tech vendors and contributors, on- and off-platform owned and paid media, and budget.

DIRECTOR OF PRODUCT MARKETING AND STRATEGY
QP
(2014-2019)

I’ve run my own tiny shop helping big B2B, Saas, B2C and consumer brands, publishers, advertising agencies and startups develop and optimize product and marketing strategies, assets, content and reach. Projects have included:

  • GE: Data-driven content strategy, audience development, amplification and communications, thought leadership, digital and social media strategy.
  • Red Hat: Collab with global product, technical and partners enablement discovery strategy, content and product marketing.
  • Mars: Branded content, communications, content marketing, thought leadership, digital strategy.
  • ADP: Competitive analysis, data-driven personas, GTM, audience development, product marketing, enablement content, branded content and B2B digital multi-channel strategy for SMB product.
  • Blacture: Content and editorial strategy for a digital media startup @ Barbarian.
  • Hola Magazine: Digital content strategy, data insights, audience development, subscription base growth, workshops with publisher and editorial teams.
  • Flex: Partner marketing, thought leadership, communications, content strategy, publications and B2B audience development for IoT engineering, manufacturing and logistics. 
  • Infor: Communications, content, audience and content strategy for B2B campaigns.
  • IpSoft: GTM, B2B thought leadership, product marketing, communications strategy, branded content, amplification / audience development.
  • Kitt Allan: GTM for digital product and social for a fashion e-commerce startup.
  • TGR: Content + Editorial Strategy, Visual Storytelling, and UX strategies for Tiger Woods brand.
  • Shire: Research-driven competitive analysis, GTM, product marketing, communications, B2B experiential and enablement strategy for biotech startup.
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