PUBLISHING PLATFORMS

HEAD OF EUROPE, iBooks
APPLE
(2012-2013)

Managed business, merchandising, global iTunes promotions, editorial and content marketing.
Developed and drove new editorial and content marketing strategy for four regions and 12 markets in Europe.
Drove GTM, editorial and consumer marketing based on data insights, impact of industry trends and sales forecasting.
Led content acquisition and marketing partnerships with publishers, authors, retail and strategic partners.
Presented strategic direction and business status to board of business heads.

EDITORIAL DIRECTOR, INTERNATIONAL @ NOOK
BARNES&NOBLE.COM
(2010—2013)

Managed global publishing, content acquisition, distribution, merchandising, go-to-market, and partnerships for eBooks.
Managed relations and presentations with media, government agencies at trade shows and conferences.
Led contract negotiations, content development and marketing programs with top-selling authors and publishers for Nook.
Led global digital books and e-reading programs and business development.

SENIOR MANAGER, INTERNATIONAL DIGITAL CONTENT
BARNES&NOBLE.COM
(2009—2010)

Managed the international ebooks business including content acquisition, merchandising, strategic partnerships, distribution and marketing programs with hundreds of publishing and retail partners.
Led international relations with the global publishing community and represented Barnes & Noble Digital as spokesperson at international conferences.
Led GTM and merchandising for digital books, Nook, and the first Spanish-language eBook Store in the United States, NooK Books en español.

MERCHANDISING LEAD, NOOK AND EBOOKS
BARNES&NOBLE.COM
(2009—2011)

Launched, managed, and defined ecommerce merchandising, content marketing, consumer- and user-centric strategy and best practices for the NOOK eBook Store and the NOOK ereaders store.
Managed B2C consumer insights, marketing programs and reporting, as well as B2B affiliate programs.
Product managed SEO and customer-centric experience optimization to drive sales, conversion and retention growth delivering up to 40% increase on search effectiveness and nearly 20% sales on key categories.
Managed Fiction and Nonfiction book subjects, Spanish-language website and bilingual communications.
Represented BN at book fairs, conferences and with the media.
Managed partnerships with publishers, retail and cultural agencies in the U.S., Americas, EU.

BUYER, PRODUCT, AND MERCHANDISING LEAD, NONFICTION
BARNES&NOBLE.COM
(2005—2010)

Launched and managed categories, stores, and digital marketing.
Managed buying, budget, inventory, and sales for all Nonfiction book categories.
Managed UX and conversion of merchandising categories and taxonomy into a user- and SEO-friendly ecosystem, delivering up to 40% increase on search effectiveness and over 20% on key category sales.
Picked and promoted titles that went on to win NBAs and Pulitzers and became NYT bestsellers.
Identified titles and trends, analyzed search results and executed on SEO.
Created and executed ecommerce merchandising for web, mobile, newsletters, affiliates.

BUYER, MERCHANDISING, EDITORIAL + PRODUCT MANAGER, LIBROS EN ESPAÑOL
BARNES&NOBLE.COM
(2003—2005)

Launched and managed the Spanish-language ecommerce business.
Represented BN at book fairs, conferences, and with the media.
Owned buying and budget inventory for Libros en español and Libros para niños.
Managed relation with publishers and cultural agencies in U.S., Latin America, Spain.