PRODUCT MARKETING

FOUNDING PRODUCT MARKETING LEAD
ANDESITE
(01/2025-PRESENT)

  • Lead PMM, messaging, competitive intelligence and positioning, brand and content for enterprise and natsec.
  • Work with C-suite, Product, Growth and Revenue on strategy, segmentation, PMF, AR, and investor messaging.
  • Drive value proposition, GTM playbook, web, product, technical and investor assets, sales and partner enablement.

DIRECTOR OF PRODUCT MARKETING
DATAMINR
(07/2022-01/2024)

  • Drove GTM, messaging, positioning, sales and partner enablement libraries for API and platform integrations of real-time intelligence into cybersecurity, supply chain, financial services, security, logistics, media, utilities, energy and geospatial solutions.
  • Directed global PMM for a portfolio of integrated products and partnerships with ISVs, channel, MSSPs, GSIs, marketplaces, and OEMs.
  • Developed messaging frameworks, workflows, narratives, assets, presentations, and playbooks for the integration of real-time AI data into SIEM, SOAR, TIP, DevSecOps, GIS, fintech and security platforms.
  • Led joint value prop, core assets, and use cases with partners including Splunk, Esri, ServiceNow, DXC, Azure, Google, and AWS.
  • Steered win/loss, competitive intelligence, use case, buyer/user/ICP definition, vendors, and cross-functional programs.

DIRECTOR OF PRODUCT MARKETING
NACELLE
(2022)

  • Led and own GTM, competitive analysis, positioning, messaging, market and customer strategy, content strategy and development, demand generation and sales enablement, thought leadership.
  • Managed relations with analysts, press, industry movers, vendors and contributors, as well as internal alignment and knowledge sharing with product, sales, demand generation, and the C-suite.

GLOBAL SENIOR PRODUCT MARKETING LEAD, B2B RESEARCH
WILEY
(2019-2021)

  • Steered GTM, value messaging, competitive positioning, segmentation, content, brand, websites, enablement, PLG and partner PMM for platform, AI and GIS solutions, and portfolio subscriptions serving research universities (UC to MIT)
  • Led GTM for new global verticals — Biotech R&D (Pfizer, Moderna), Government (NASA, EPA), and Healthcare Systems (NHS) 

  • Delivered 400% new business growth, 300% increase in usage and downloads, higher ARR and increased customer satisfaction.

DIRECTOR OF PRODUCT MARKETING AND STRATEGY
QP
(03/2014-12/2024)

Started and ran a PMM shop helping B2B, Saas, B2C and consumer brands, publishers, advertising agencies and startups develop and optimize product and marketing strategies, assets, content and reach. Projects included:

  • GE: Data-driven content strategy, audience development, amplification and communications, thought leadership, digital and social media strategy.
  • Red Hat: Collab with global product, technical and partners enablement discovery strategy, content and product marketing.
  • Mars: Branded content, communications, content marketing, thought leadership, digital strategy.
  • ADP: Competitive analysis, data-driven personas, GTM, audience development, product marketing, enablement content, branded content and B2B digital multi-channel strategy for SMB product.
  • Blacture: Content and editorial strategy for a digital media startup @ Barbarian.
  • Hola Magazine: Digital content strategy, data insights, audience development, subscription base growth, workshops with publisher and editorial teams.
  • Flex: Partner marketing, thought leadership, communications, content strategy, publications and B2B audience development for IoT engineering, manufacturing and logistics. 
  • Infor: Communications, content, audience and content strategy for B2B campaigns.
  • IpSoft: GTM, B2B thought leadership, product marketing, communications strategy, branded content, amplification / audience development.
  • Kitt Allan: GTM for digital product and social for a fashion e-commerce startup.
  • TGR: Content + Editorial Strategy, Visual Storytelling, and UX strategies for Tiger Woods brand.
  • Shire: Research-driven competitive analysis, GTM, product marketing, communications, B2B experiential and enablement strategy for biotech startup.
Brooklyn, New York | LinkedIn